Promoting your activity will lead to more opportunities. You can choose different strategies but you need to decide your positioning. Do you want to target high-end clients ready to pay 500+ per hour? Do you want to be slightly cheaper to target more customers that can afford you?

Marketers have that 4Ps principle that is very important to them. The Ps stand for:

• Product: the service you are offering
• Price: how much do you want to sell your product
• Place: where do you sell it (incall, 5-star hotel, client’s place)
• Promotion: how do you promote your work

All of these Ps must match your positioning to make the entire message audible and credible.

Example of this being poorly implemented: You want to position yourself as a high-end escort. Your Ps are:

• Product: 1+ hour sessions with you ✅. No quickie, seems fairly high-end.
• Price: 500$/hour ✅. The price is also normal for high-end.
• Place: Incall at a nice Airbnb apartment downtown ✅. That’s great.
• Promotion: Mirror selfies or poor lighting ❌. Not good because not high-end.

Here, 3 out of the 4 Ps are well executed and match your high-end positioning but your promotion could be a better match for the rest.

Example of positionings matching your marketing

Promoting on social media

You do not promote yourself on social media as a sex worker the same way you would as a software company or law firm.

Finding the best time to post