A domain name is what makes your website unique and look professional. Think about it. Imagine your workname is Jane Doe, would you rather:
The first choice is incredibly professional and reassuring for clients. It screams seriousness and professionalism.
You can get a domain name for around 10$ per year on most platforms but I would recommend Njalla (see at the end of the page) for their privacy features, or Namecheap, Cloudflare, and Google Domains for their prices and seriousness.
A great domain is easy to type and remember for the client. You don’t want to have them type jane-doe-the-ginger-gfe.com. If possible, avoid hyphens but if it’s short, it’s fine.
There is a debate among the SEO community about including a keyword in your domain name. For instance, if you are Claire, a domme for Chicago, some people suggest that you should get a domain such as chicago-domme-claire.com. Google denied these claims but you can do that as long as it’s short.
If you really want to boost your domain name to rank higher on Google search result page, try to buy your domain name for more than a year. Five years is perfect. It signals to Google that your website is serious and is here for a long time, and not a scammy site that will soon disappear.
It is possible, with some domain registrars, to know the name of the person who owns the domain. You can use a WhoIS service online and know who’s running a website. Most domain registrars have a default WhoIS protection policy but some don’t and that’s how some sex workers get doxed. If your registrar offers you to pay a couple of extra bucks for “domain privacy” or “whois protection”, you should definitely pay for that.
Hosting the website is very important and it’s a complex choice. Several factors come into play: